Free Advertising 2
No matter what business you are building, you need to advertise it. Even big companies that already have a name in the market advertise on a regular basis to keep the public aware about the latest products available to them. When you switch on any channel, you are bombarded with ads that promote products. Websites, video sites like youtube, billboards, etc. all have advertisements that make an attempt to sell a product. These can be costly, but large companies feel that it is worth it, if it is ultimately going to lead to larger sales. Here are some smart and free ways to advertise a product you are putting on sale or even to create some buzz about your business:
You: The first and most important way to advertise your company is through YOU. You are the one who has started the firm, you have developed the mission statement and only truly know where your company is headed. Basically, you are the brand ambassador of your own company. The way you behave, market and promote yourself will ultimately lead to advertising your company. Some of the greatest entrepreneurs have their own image stamped on everyone’s brain that make people want to own the product sold. Take an example of Dr. Dre. He is a remarkable figure in the music industry and because of him, the Dr. Dre Beats are being sold faster than they can be manufactured. You should be what you sell.
Employees: These are the people that work for you and you may never know the places they go and the people they meet who can become potential customers. Encourage your employees to market your brand either directly or discreetly by the way you treat them. Google has been voted countless times as a company that is the Best Place To Work. Because of the goodwill from employees, outsiders automatically want to be patrons of such an awesome business.
Customers: Surely you have heard of Net Promoter Score (NPS) that many companies are starting to take on to determine what is the level of goodwill out there. NPS is basically a graph that determines how likely customers are going to promote the brand that they themselves endorse. Obviously brands know what they are doing by adopting this process. It is through customers that potential patrons are recruited. You an definitely recall at least one time when a friend gushed about a new product they tried and then you went out and purchased it yourself because of the good feedback.
Self-Promotion: Instead of paying huge fees to advertising companies to come up with a good promotion, why don’t you promote your brand and products yourself? There are so many social sites that you can take advantage of for free. Make short Youtube videos or ask people to share your posts on sites like Facebook and Twitter. With the network built through other people, your brand can reach further circles without you having to spend a penny.
Events: Another way that you can promote your brand is through events. It will do two things: advertise your product and create goodwill within and without the society. Go to your local church or school and hold a charitable fest where maybe you can give away your products in the form of prizes or goodies. Remember to attach a sticker or tag to remind people of your company and have banners set up during the event. People never forget a giving spirit, so if you hold an event for an orphanage or animal shelter, patrons will get magnetized towards your philanthropic nature.
This is just the tip of the iceberg. There are dozens of ways in which you can advertise for little or nothing. There have been businesses that have thrived simply by word of mouth. No advertising. No PR. No payment made to make a brand known. The fact of the matter is that if you have a product that will benefit others and is priced right, your sales will increase by and by.
Any other ways you know of to advertise your business? Maybe a personal story you want to share? Comment below!
This is a fast-paced age. More and more people are suffering from short attention spans and can get easily distracted with new information constantly being thrown in their direction. You need to promote yourself in 5 second videos or less than 140 characters. In short, you need to be short. Here are some tips on how to make your business stand out in less than 15 seconds, because that is exactly the time it takes for someone to get their first impression of you post which they will undoubtedly be distracted by someone else trying to market their product.
LOGO TO REMEMBER: The one thing that literally symbolizes your business is the logo for your company. It needs to be something that stands out so that even after browsing through it and moving on to something else, the image stays in their heads. You may need to put in some funds to get a graphic designer to come up with something unique or you may be able to create something yourself. Either way, this is an investment that would pay huge dividends if advertised the right way.
UNIQUE BRAND NAME: Why do you think some brands stick out more than others? True, Virgin offers products and services like no other company, but the very fact it is named “Virgin”, people stop for a minute and take a look. No one is saying you need to be controversial or whatever, but think of a unique (and short) brand name that sums up what you have to offer. People like saying weird things out loud, so make your company a home name so people can use it and sound cool. That right there is advertising through word of mouth.
IMAGING: Social media sites like Instagram are used by millions because the only thing being shown on it are pictures. Compared to words, images attract more attention. You see, lettering mostly happens in black and white and after sometime people get bored of going through words. But a colorful image will have someone stop and take a look. One of the best ways that you can make your business stand out is by using images.
CONTENT: Twitter seems to have started the 140 characters or less craze that just encouraged ADHD. Many brands have a short and simple tagline that people have started using in their personal conversations. McDonald’s started saying: I’m lovin’ it and that became an expression being used all over the world. You can brainstorm and come up with content that will stay in people’s minds long after they are done browsing your product.
SHORT VIDEOS: In the 1950s and 1960s, advertisements stretched on to a minute or more. These days, the length of ads has reduced to 30 seconds or less. In case you don’t want your potential customer to “Skip Ad”, you would need to portray your message in a concise and effective manner. Instagram has videos that go on for only 15 seconds, and yet brands are successfully advertising on there. You can easily do the same.
Look for inspiration from tried and tested brands and how they are able to keep up to advertising gimmicks of the new age. You can also be innovative and bring something unique to the advertising table. Remember that potential customers are being bombarded constantly with unlimited advertising and promotions. Depending on what product you sell, try being as unique as you can in as little time as you can. Timing is key because you may never know when your customer is going to be enticed by another product just by their effective marketing strategies.
Liked the article? Any other suggestions you have about making your business count within 15 seconds? Share it with us by commenting below!