A business branding is important for a number of reasons. It is done with the help of an attractive logo with proper colors and that identifies with the nature of your business. The brand is the identity of the business and helps people to recognize your product. It gives the product a personality. The nature of branding has changed in recent times with the prevalence of social media. This is important specifically in cases where the consumers have a number of options for the same product. Here we will be discussing a few points why branding is important for a business.
1. Recognition – The business grows when it becomes popular and branding helps in recognition. People often take notice of a strong branding as it suggests the efforts that has been taken by the management towards attracting the consumers.
2. Helps to build trust – One of the most important thing is trust in any business. It is not always easy and branding has a contributing hand in building the trust of the consumers. If there is no brand building then there is hardly anything that you could show.
3. Helps in advertising – Advertising helps in reaching the target audience and brand building helps in identifying a company. It is incomplete if advertising is done without solid branding.
4. Great for the employees – Branding helps to build a reputation and makes the company employees realize its importance. It will also make them feel like they are involved in something that is more important.
5. Helps to create loyal customers – The customer recognizes the best product only with the help of a brand. It also helps to create an emotional bond with the consumers who would like to be loyal to the brand due to its quality. It makes them feel more connected to the company and improves its reputation when proper advertising and publicity is planned.
Photo Credits: Pixabay
Hiring the right employee for your business is indeed a big responsibility. You are hiring a person who would be responsible for some important tasks to be done on an everyday basis. One wrong decision could affect your business of revenue and even lead to loss. Here we will be discussing about a few basics that an employer needs to know what he is about to hire an employee for a business.
1. Define the job first – The first step is to define the job by determining what responsibilities the person needs to have and what skills you are looking for. You will also have to look in to what environment the employee needs to work in which will help the employer to have a vision of their requirements.
2. Have a checklist – A checklist will allow you to be sure of what you want from the candidate. It can have the qualification, skills, communication network or the system that you need to place the person in.
3. Review candidates – It is essential to do a review of the candidates before you settle to hire them. Make sure that you have gone through all the details included in the resume and it is also advisable to do a background check for conduct.
4. Ask the relevant questions – You do not want to waste any time and it is advisable to ask the relevant questions to the candidate that would be related to their job for which the hiring process is taking place.
5. Be clear about your expectations – It is essential that you are clear about what you would expect from your candidate. This communication is important as you don’t want any future arguments in terms of delayed work.
6. Use employment documents while hiring – Employment is important to be documented so you have records of the timeline the employee has maintained. Make sure that appropriate documents like an appointment letter and an offer letter is provided.
Photo Credits: Pixabay
First-tie founders of companies could actually be considered as the future of a strong market. They are passionate about their work and have better ideas. When they succeed, they also change the lives of people around them, but such people also tend to make mistakes. Here are a few mistakes that first-time founders usually make.
1. Not considering the market risks – Market risks are realistic and exist and can be the sole reason for a company to fail. It is a great idea to work closely with the customers as to what they actually want and validate their ideas. A number of people often waste their energy in perfecting the technology.
2. Ignoring a feedback – A customer is a third person who has seen a drawback first hand. His feedback has to be considered very seriously. If ignored, the problem could remain at the same place and could grow. It is important to work on a constructive feedback of anyone.
3. Hiring the wrong people – If a person has the qualification but not the skill, then such people are of no use. It is important to hire people who have the actual skill, irrespective of the qualification. People who have the skill can make a dramatic difference.
4. Taking the wrong advise –In a startup, there will be a number of people who would come up with their respective advises. But while taking an advise, just make sure that you consider the source and calculate your response accordingly. Not all people have the valid advise.
5. Going too fast – it is important to take one step at a time. Baby steps are the key and could lead you to success. Making blind investments could not give you an idea as to what the future would lie.
6. Ignoring mental peace – it is natural for founders of companies to remain stressed. They are now the owners of a company and not 9 to 5 job employees. Many of them work tirelessly without having a good night’s sleep. Take out time for yourself and take opportunities to unwind.
Photo Credits: Pixabay
During our lifetimes, there has to be at least one time when we gave an interview. It’s a process where a company wants to hire a professional to fill in a job requirement, and their way of getting to know the candidate is through an interview.
Different companies conduct interviews in a variety of ways. While some are laid back and open to how the candidate wants to express himself/herself, there are other organizations that can be strict about their interviewing procedures from the get go.
In case you’re that individual who really wants to get into a company but is afraid that something might go wrong, or if this is going to be your first interview going in, use these 5 Surefire Ways To Ace An Interview Every Time:
- Research – One of the first requirements to acing an interview is to prepare. Just going in and taking things as they come will not take you far. You will need to find out about the company first – things like their Vision Statement, the company website, history of the company, major landmarks, press coverage and anything that you can get your hands on. Not only will this prepare you for the type of interview you are going to be faced with, but when you show knowledge about the company you plan on working for, you will definitely impress the suits across the table.
- Be Passionate – True, the majority of the working class just wants to earn money and works for survival. Ultimately, everyone knows that. But don’t make it about the job or the salary hike you might earn. Show a genuine interest or passion for what you are doing. For example, if you plan on getting into a career that entails writing or designing, show some passion towards what you are doing. Anyone would love to add an enthusiastic person to their payroll.
- Appearance – Another important key to ace an interview is how you appear. Whether you are applying to a tattoo parlor or as CEO of a multinational company, first impressions are the biggest impressions. Be crisp with what you wear and look like you are in it to win it, not like you just rolled out of bed and need to give this interview because you have to. The way you dress says a lot about who you are, so make sure that you convey a moral employee who will be a benefit to the company.
- Knowledge – This isn’t just about textbook knowledge. We are talking about knowledge in general. For example, if you want to get into the finance sector, do you know anything about how it works? It’s sub-sectors? Fields? If there is any information you can gather about that particular industry, make sure you retain it and impress your interviewers with this knowledge. Also, you are bound to be asked that same inane question: “Why do you think we should hire you?” Be prepared with a great answer that is honest and to the point. If you believe you will be an asset to the company, make sure that you let them know about it!
- Ask Questions – Just as you are being put on the spot with your potential employer’s questions, feel free to ask them questions yourself. It won’t show you are arrogant (unless you pose some arrogant questions), rather it will make you seem that you are interested in what is going on and that you are an assertive human being. Asking questions will also open the way for them to understand you better and meet your demands as well.