This is a fast-paced age. More and more people are suffering from short attention spans and can get easily distracted with new information constantly being thrown in their direction. You need to promote yourself in 5 second videos or less than 140 characters. In short, you need to be short. Here are some tips on how to make your business stand out in less than 15 seconds, because that is exactly the time it takes for someone to get their first impression of you post which they will undoubtedly be distracted by someone else trying to market their product.
LOGO TO REMEMBER: The one thing that literally symbolizes your business is the logo for your company. It needs to be something that stands out so that even after browsing through it and moving on to something else, the image stays in their heads. You may need to put in some funds to get a graphic designer to come up with something unique or you may be able to create something yourself. Either way, this is an investment that would pay huge dividends if advertised the right way.
UNIQUE BRAND NAME: Why do you think some brands stick out more than others? True, Virgin offers products and services like no other company, but the very fact it is named “Virgin”, people stop for a minute and take a look. No one is saying you need to be controversial or whatever, but think of a unique (and short) brand name that sums up what you have to offer. People like saying weird things out loud, so make your company a home name so people can use it and sound cool. That right there is advertising through word of mouth.
IMAGING: Social media sites like Instagram are used by millions because the only thing being shown on it are pictures. Compared to words, images attract more attention. You see, lettering mostly happens in black and white and after sometime people get bored of going through words. But a colorful image will have someone stop and take a look. One of the best ways that you can make your business stand out is by using images.
CONTENT: Twitter seems to have started the 140 characters or less craze that just encouraged ADHD. Many brands have a short and simple tagline that people have started using in their personal conversations. McDonald’s started saying: I’m lovin’ it and that became an expression being used all over the world. You can brainstorm and come up with content that will stay in people’s minds long after they are done browsing your product.
SHORT VIDEOS: In the 1950s and 1960s, advertisements stretched on to a minute or more. These days, the length of ads has reduced to 30 seconds or less. In case you don’t want your potential customer to “Skip Ad”, you would need to portray your message in a concise and effective manner. Instagram has videos that go on for only 15 seconds, and yet brands are successfully advertising on there. You can easily do the same.
Look for inspiration from tried and tested brands and how they are able to keep up to advertising gimmicks of the new age. You can also be innovative and bring something unique to the advertising table. Remember that potential customers are being bombarded constantly with unlimited advertising and promotions. Depending on what product you sell, try being as unique as you can in as little time as you can. Timing is key because you may never know when your customer is going to be enticed by another product just by their effective marketing strategies.
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