If you are a person who has is thinking of, or just launched, a start-up, you may be looking all over for inspiration about how to get your business working and move ahead in the game. Here are a few tips for small enterprises that should get you going:
- Networking: At this stage of starting-up, you might have limited finances and clients, which is faced by almost all budding companies. What you can take advantage of, however, is the popular phase of social networking sites. There is a food truck that does the rounds in New York and the only mode of advertising is through micro-blogging site, Twitter. They let their customers know what’s on the menu, have live tweets about their current location and entice people with their mouth-watering delicacies to keep them on the edge. All major social media sites are free and accessed by millions of users, so take advantage and market your brand as much as you can through this avenue.
- Keep Positive: Rome was not built in a day, but through it all stayed put and till today stands strong. Have a little hope. You might be excited about your venture and expect that others would feel the same, but true success doesn’t necessarily happen over a week, so don’t feel dejected if the world isn’t yet buzzing about your enterprise. Keep the faith and work hard, grabbing at valid opportunities whenever they arise. With a good attitude and a positive mindset, you and your company will soon start going places!
- Build Loyal Customers: As a start-up, you won’t have a line of customers outside your location in the beginning. But as soon as you get patrons, do not let go of them. They are your walking advertisers, and if treated well they will return to your business and bring other potential customers along with them. You can come up with offers like providing a free service, discount coupons, referral offers, etc. Anyone loves a bargain and if you show that you are generous, people will automatically be attracted to you.
- Find Opportunities: As a start-up or small enterprise, your resources would be limited. Even the big guns in the game sometimes find it a problem to get what they want and have to search real hard for it. This is the time that you take any opportunity that will benefit your company. Even if you are given the opportunity to work for free, if that means that your enterprise is going to get promoted, then take a grab at it!
Liked this article? Have any other tips for small businesses to make their mark? Maybe you want to share your personal success story. Comment below!