No matter what business you are building, you need to advertise it. Even big companies that already have a name in the market advertise on a regular basis to keep the public aware about the latest products available to them. When you switch on any channel, you are bombarded with ads that promote products. Websites, video sites like youtube, billboards, etc. all have advertisements that make an attempt to sell a product. These can be costly, but large companies feel that it is worth it, if it is ultimately going to lead to larger sales. Here are some smart and free ways to advertise a product you are putting on sale or even to create some buzz about your business:
You: The first and most important way to advertise your company is through YOU. You are the one who has started the firm, you have developed the mission statement and only truly know where your company is headed. Basically, you are the brand ambassador of your own company. The way you behave, market and promote yourself will ultimately lead to advertising your company. Some of the greatest entrepreneurs have their own image stamped on everyone’s brain that make people want to own the product sold. Take an example of Dr. Dre. He is a remarkable figure in the music industry and because of him, the Dr. Dre Beats are being sold faster than they can be manufactured. You should be what you sell.
Employees: These are the people that work for you and you may never know the places they go and the people they meet who can become potential customers. Encourage your employees to market your brand either directly or discreetly by the way you treat them. Google has been voted countless times as a company that is the Best Place To Work. Because of the goodwill from employees, outsiders automatically want to be patrons of such an awesome business.
Customers: Surely you have heard of Net Promoter Score (NPS) that many companies are starting to take on to determine what is the level of goodwill out there. NPS is basically a graph that determines how likely customers are going to promote the brand that they themselves endorse. Obviously brands know what they are doing by adopting this process. It is through customers that potential patrons are recruited. You an definitely recall at least one time when a friend gushed about a new product they tried and then you went out and purchased it yourself because of the good feedback.
Self-Promotion: Instead of paying huge fees to advertising companies to come up with a good promotion, why don’t you promote your brand and products yourself? There are so many social sites that you can take advantage of for free. Make short Youtube videos or ask people to share your posts on sites like Facebook and Twitter. With the network built through other people, your brand can reach further circles without you having to spend a penny.
Events: Another way that you can promote your brand is through events. It will do two things: advertise your product and create goodwill within and without the society. Go to your local church or school and hold a charitable fest where maybe you can give away your products in the form of prizes or goodies. Remember to attach a sticker or tag to remind people of your company and have banners set up during the event. People never forget a giving spirit, so if you hold an event for an orphanage or animal shelter, patrons will get magnetized towards your philanthropic nature.
This is just the tip of the iceberg. There are dozens of ways in which you can advertise for little or nothing. There have been businesses that have thrived simply by word of mouth. No advertising. No PR. No payment made to make a brand known. The fact of the matter is that if you have a product that will benefit others and is priced right, your sales will increase by and by.
Any other ways you know of to advertise your business? Maybe a personal story you want to share? Comment below!