January 2022 1

A franchise is a business that is already established but is going to have a new phase. It is a common practice of buying a franchise instead of starting your own start-up from zero. There are a number of reasons for it like the risk remains considerably less as the business is already running successful and is willing to give a franchise. But there are still a few factors that you need to consider before you buy a franchise.

1. Requirement of the market – Research is the key. You need to understand the market of the product and its demand. You also have to understand about the different other brands of the same product in the market and their popularity. You have to also look forward to the potential expansion of the brand.

2. Track – If you are looking for a particular product, then research about the different brands in the market and track their record in terms of growth, their value and reach. Tracking is important due to the fact that a franchise does not mean that they are successful and you need to research if the franchise is worth your investment.

3. Expense – You have to calculate about how much you will have to spend and what your ultimate budget would be. Calculate and compare with different brands to help you get a better idea.

4. Competition – There are competitors in every business. The most popular franchise will have competitions so you need to understand the expectations of the audience. It would be wise to compare different brands and their competitors before you finalize.

5. Training – Select a franchise that provide the proper training as per the need. Unless you are properly trained, you will not know how to run it in the right way.

A franchise has its own rules and limitations. A good study of the brand and the product is vital for the success of the franchise. Make sure that you have done your homework before you jump.

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