No great company has been set up without a unique brand. Starting from the logo to the mission statement and the brand ambassador, if you want your company to stand out, you need to be one in seven billion. Let’s take a look at the various aspects that go into building your brand:
Logo
Look at great companies like Ford, Apple, KFC, Virgin and all the others that stand out in their fields. They each have a logo that is not only eye-catching, but when you see it, you know the brand. McDonald’s Golden Arches are a prime example of how a mere logo can be the brand ambassador for the company. Even this website on which you are reading this article has its own logo. They can be words, images or both. There are certain legalities that go into creating one, but they are easily doable.
- Click this link to find out the procedure to trademark your logo in the United States.
- Click this link to find out the procedure to trademark your logo in the United Kingdom.
- Click this link to find out the procedure to trademark your logo in the European Union.
- Click this link to find out the procedure to trademark your logo in Australia.
Image
There is a certain sort of image that comes with your brand. And not surprising, you are the first brand ambassador for your brand. If you are selling steaks, you cannot say that you are going vegan and cannot even consume your own product! You are the person who is going to silently be the sales person for your company. When people look at you they can easily understand what your venture stands for. Brand imaging is very important when you’re promoting your company, especially if it is a new one in the market. When you walk out into the streets, remember that you and your employees are representatives for your business and create the image accordingly.
Mission Statement
A mission statement is a word, phrase, sentence or entire paragraph that describes what your company is working towards. When someone reads it, they immediately decide what mettle your brand is made of. You need to think really hard about this and you need to decide something that is accurate to what you truly believe in. If you create a company without it, then when people check your logo or even your website, they won’t be able to understand where you’re headed to exactly. This will be the first impression they get of you and the venture you are building.
Feedback
There is no company in the world that was at the head of its game by staying stagnant. Your employees and your customers are the best people you can get valuable feedback from. They will give you insights into what you are doing right, what is wrong and what might need to change. With the changing times, you would also need to update your brand logo, mission statement and so many other things.
Check out the changing logos of Apple:
Image Source: dailymail.co.uk
By taking feedback, you also open yourself up to change and improvement, which is one of the best ways you keep your company in the public eye!
Customer Loyalty
Your customers are also brand ambassadors and advertisers for your company. They are brand ambassadors in the sense that if someone is wearing your clothes, people will associate that image to your brand. A major clothing and apparel brand like Abercrombie & Fitch has stated in the past that they burn clothes that have not been sold because they would rather let their apparel go to waste rather than donate them to the poor. Their reasoning is that they are associated with the elite and upper class folk. Likewise, whatever it is that you are selling, you need to make sure that your customers not only use your product proudly, but also spread the good word about it!
Again, each business has its own market reach and visions for its growth. Come up with a unique plan for your own business to see it grow exponentially and become a name among the public for this generation and the next!
Any other tips that you might have about building a business? Maybe a personal story that you would like to share? Comment below!
